FOR BRANDS THAT MOVE WITH PURPOSE

Somer Studio partners with activewear brands to design and develop strategy-led, brand embodied collections.

START YOUR ENQUIRY
START YOUR ENQUIRY

CREATIVE DIRECTION

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GARMENT DESIGN

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TECHNICAL DEVELOPMENT

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CREATIVE DIRECTION ✹ GARMENT DESIGN ✹ TECHNICAL DEVELOPMENT ✹

PRODUCT IS WHERE BRANDS ARE PROVEN.

In a fast-moving industry shaped by trend cycles and speed, Somer takes a more deliberate approach, grounding creative ideas in fit, construction and commercial relevance.

Design decisions are shaped by brand identity, customer expectation and real market context, resulting in product that feels cohesive, purposeful and confidently positioned.

ABOUT THE STUDIO
ABOUT THE STUDIO

OUR SERVICES

Projects follow a considered three-phase process, guiding ideas from concept through to a refined design ready for production. Each phase builds on the last, ensuring creative direction, design development and technical execution remain aligned throughout the project.

  • ( 01 ) CREATIVE DIRECTION

    Defining the creative foundation through research, brand alignment and initial concept exploration.

  • ( 02 ) GARMENT DESIGN

    Refining silhouettes, materials and construction to shape a cohesive collection.

  • ( 03 ) TECHNICAL DEVELOPMENT

    Preparing garments for production through detailed technical documentation.

EXPLORE SERVICES
VIEW SELECTED WORK

  • “Working with Lacey has been an absolute dream. She's talented, professional and perfectly captured our vision and helped bring it to life for us! Her attention to detail is like no other and the support she provided to us went well beyond her scope of work. I'm forever grateful to have found Lacey and can't wait to work with her again in the future.”

    —Chloe, HNY

  • “I absolutely LOVED working with Lacey! She guided me through our activewear design process so seamlessly and is so knowledgeable about everything design and production. She really understood my brief and simply “got” my brand straight away which really doesn’t happen often. All design options she presented me with met my brief, it was actually hard to choose one! She is very creative and made my job so much easier. Lacey is a true professional and a rare find! I wouldn’t hesitate to recommend her and will definitely be working with her again in the future.”

    —Carlie, REAL ACTIVE

  • “I found Lacey while searching for a professional to draw up my tech packs and I'm not exaggerating when I say hiring Lacey was the best decision I could have made.  Lacey made the process so easy, I knew from the first consultation that she would be amazing.  She is a perfectionist in her work and delivered exactly what I was looking for in every step of the process.  I hope to keep Lacey involved in all of my future projects and look forward to many more!”

    —Melissa, LITTLE LILO

  • "Lacey is incredible to work with! Working with her was so beneficial as I am a brand new start up active wear brand and she provided so much guidance and advice. I couldn’t imagine trying to start my business without her expertise. I would highly recommend Lacey to anyone wanting to start up an active wear brand."

    —NK ACTIVE

  • "We found Lacey on Instagram and found her really easy to work and communicate with, we’d highly recommend working with Lacey if you’re a start up or looking to launch an active wear brand. She made the process really easy, updating us regularly and was happy to answer any questions we had, even the ones that seemed silly to ask. Lacey will definitely be our future go to."

    —Jess & Nikki, UNBALANCED