Our Philosophy
Beautiful product must work (beautifully).
Design is never surface-level. A garment should not only look considered — it must function properly, fit well and perform as intended. Aesthetic and integrity carry equal weight.
Designed for the brand — and the customer.
No two brands are the same. Every project is approached with a clear understanding of identity, positioning and audience. Decisions are made in context — not in isolation.
Commercial clarity — always.
Creativity is strongest when grounded in reality. From fabrication to construction to pricing considerations, product is developed with market viability in mind.
THE STUDIO.
Somer Studio is based in a coastal town in South Australia, where quiet surroundings and open space create the kind of environment that allows ideas to develop thoughtfully.
Concepts and designs evolve through conversation, fabrics are tested against fit and function, and every detail is considered in the context of how the piece will actually be worn.
While Somer collaborates with brands internationally, the studio itself remains intentionally small and focused. Projects are approached with care, clarity and a close working relationship that allows ideas to be refined properly.
SOMER STUDIO IS LED BY LACEY SOMERFIELD.
Hi, I’m Lacey.
I’m the founder of Somer Studio, a fashion designer, and mum to two energetic little boys living on the Fleurieu Peninsula in South Australia.
Design has been part of my life for over eight years. After completing my Advanced Diploma in Fashion Design, I built my career with leading Australian activewear brands like Lorna Jane and Ryderwear before launching my own studio.
These days, I help founders turn ideas into thoughtfully developed collections—whether they’re starting with a sketch on a napkin or preparing for production. I’ve now worked with more than 50 brands worldwide, and my favourite part is helping clients navigate what can often feel like an overwhelming process.
When I’m not behind my laptop or reviewing tech packs, you’ll usually find me at the beach with my boys, chasing them around our little hobby farm, or enjoying a good coffee while dreaming up the next idea.
I believe great product design isn’t just about creating something beautiful—it’s about creating something that works, feels intentional, and gives founders the confidence to bring their vision to life.
I’m so glad you’re here, and I can’t wait to hear what you’re creating.