CREATIVE DIRECTION

Following brand and product research informed by a detailed questionnaire, three concept directions are developed for review. This establishes a clear creative foundation and visual direction for the collection.

    • Brand positioning review

    • Target customer definition

    • Competitive landscape review

    • Trend + market research

    • Moodboards and visual direction

    • Colour and fabric exploration

    • Collaborative review and refinement

    • Brand and market research summary

    • Trend and colour forecasting report

    • Three concept boards outlining

      • overall design direction

      • fabric and trim ideas

      • colour palette

      • collection narrative/USP

  • A clear creative direction and concept foundation for the collection, ready to move into design development.

GARMENT DESIGN

A clear creative direction is translated into considered garment designs, exploring silhouette, fit, construction, fabric and functionality. Multiple design options are developed for each style, allowing space to test ideas, refine details and shape a cohesive collection.

    • design development across a focused collection

    • silhouette, fit and construction direction

    • fabric and feature consideration

    • collaborative refinement

    • a curated set of design options for each style, with one final design PER STYLE selected for development

    • Final range plan

    • Final colour palette

  • A refined collection ready to progress into technical development and sampling preparation.

TECHNICAL DEVELOPMENT

Finalised designs are translated into technical CADs and detailed tech packs, providing your manufacturer with the information required to move into sampling.

    • Technical development questionnaire

    • Review of reference garments and benchmark samples

    • Technical CAD development for each style

    • Construction detailing, trims and finishing specifications

    • Measurement specifications and fit direction

    • Preparation of documentation for factory sampling

    • Complete tech packs for each style including

      • Technical CAD sketches

      • Measurements for your sample size

      • BOM (Bill of Materials)

      • Construction details

      • Reference images

      • Colour specifications

      • Printwork specifications

      • Artwork specifications

      • Labelling + packaging instructions

  • Production-ready technical documentation enabling accurate first samples and clear communication with manufacturers.

FIT REVIEWS

Once your first samples are ready, this service provides a clear, experienced review of how each style is translating in real life — from fit and proportion to construction and overall execution.

This stage is where ideas are tested and refined. The right feedback here ensures your product not only reflects the original vision, but holds up in both wear and production.

    • REVIEW OF SAMPLES AGAINST EXISTING TECHNICAL DOCUMENTATION

    • ON BODY FITTING AND ASSESSMENT USING THE AGREED SAMPLE SIZE

    • FIT, PROPORTION AND CONSTRUCTION ASSESSMENT

    • SIZING AND MEASUREMENT REVIEW

    • FULL MEASUREMENT REVIEW AGAINST THE TECK PACK SPECIFICATIONS, INCLUDING TOLERANCE CHECKS

    • A DEDICATED FIT REVIEW PAGE ADDED TO EACH TECH PACK, OUTLINING FIT COMMENTS AND REQUIRED REVISIONS

    • WHERE REQUIRED, REVISIONS MAY INCLUDE UPDATED TECHNICAL SKETCHES, MEASUREMENTS, CONTRUCTION DETAILS AND SUPPORTING REFERENCE IMAGERY